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Identify the help you need and learn what people can contribute.
Take the time to ask people questions. Get to know their tools, resources, and how they achieve their results.
Knowing who you need isn't an easy task. It takes time and research. Even if you know everything you can know about a person, it doesn't mean they will provide what you're looking for.
AI makes it much easier to do background checks. Personal branding is more important than ever, but don't expect that you can hide. Having no history doesn't mean someone can't meet your expectations, unless they make wild claims.
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